Two young entrepreneurs’ from Fredericton aim to change that. They are stepping out and making a statement. Kayley Reed and Kyle MacNevin have both struggled with mental health issues and have launched a new business entitled “Wear Your Label”
Reed, 21, and MacNevin, 23, contend mental health labels, such as anxious, or depressed, are just descriptors of someone's mental health, they nothing to be ashamed of. Statistics show that one in five Canadians will experience a mental illness at some point in their lifetime and that mental health issues should be treated the same as physical health.
"If you break your arm, you get a cast and it's a symbol to the community and the world around you that you broke your arm, but you're healing," said MacNevin. "There's no real cast for mental illness."
This dynamic duo started the Wear Your Label brand approximately a year ago to serve as a cast of sorts in hopes of sparking conversations to create awareness and reduce the stigma.
Slogans on their T-shirts, tank tops and sweatshirts carry messages, such as "Sad But Rad," "It's Okay To Not Be Okay," and "Self-care Isn't Selfish."
And the care labels don't just tell people how to take care of the clothing; they also tell people how to take care of themselves.
"40% Stretch, Breathe, Meditate. 30% Sip Tea & Eat Well. 15% Feel Your Feet, Be Present. 10% Laugh Out Loud. 5% Listen To An Awesome Song."
Reed and MacNevin are of their profits to mental health initiatives.